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Superhero staging in Silicon Beach
Set a block from the beach, the stunning 4,200 square foot multi-level contemporary on South Venice Boulevard had more than great contemporary design and a big, spectacular rooftop view terrace. It also had the flexible live/work space prized by the young, successful technology and entertainment innovators who are pouring into Silicon Beach. In a few short years, Santa Monica, Venice, Playa Vista, Westchester and Marina del Rey have become home to over 500 tech companies, from startups to biggies like Google, Yahoo, YouTube, BuzzFeed and AOL. Today, the region is considered the second- or third-largest tech hub in the world. Top-selling Beverly Hills luxury agent Darren Winston understood this home’s buyer well. In the past, he’d been a business and marketing executive for new media companies in Seattle and New York. Winston decided this staging project was a job for a superhero … or to be precise, 250 of them. He called on stager and interior designer Matthew Finlason who used his comic books to cover an entire wall of the home’s most ordinary room with $10,000 worth of collector comic books, from The Amazing Spiderman to The X-Men and more. This was just Step One. Winston was on-site every day of the three-week staging process. Ten painters worked seven days a week, moving from bottom to top as the stager followed them with furnishings, accessories and art. “Skillful staging always helps a successful sale,” says Winston. “But when the ideal buyer is this specific, attractive is not enough. You need to speak directly to your prospect.” His super project is ready to pay off. And the comic books? Winston can add them to the purchase … price upon request. Read more at 25 South Venice
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