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International marketing: a different approach
Our Aaroe Global division has just launched 18 websites in 18 different languages, with more to come. Unlike many real estate sites, key content is translated by humans, not machines. That not only makes for a better experience for foreign buyers, but unlike auto-translations, it’s visible to search engines. Since our properties will be indexed and suggested to users searching in a specific language and location, they’re more likely to be seen in international markets. These sites can automatically convert metric to non-metric measurements and show prices in the user’s preferred currency, with exchange rates updated continuously from the currency markets. Interested buyers can save properties in a private account, and get alerts about the homes in their preferred languages. They can also tell their friends about them in their preferred language, using our simple social sharing links.To date, our global sites include: Chinese Simplified - zhs.aaroe.com Chinese Traditional - zht.aaroe.com Chinese/Taiwanese - zhx.aaroe.com Dutch - nl.aaroe.com French - fr.aaroe.com Canadian French - ca.aaroe.com German - de.aaroe.com Italian - it.aaroe.com Japanese - ja.aaroe.com Korean - ko.aaroe.com Polish - pl.aaroe.com Portuguese - pt.aaroe.com Brazilian Portuguese - br.aaroe.com Russian - ru.aaroe.com Spanish - es.aaroe.com Latin America Spanish - mx.aaroe.com Turkish - tr.aaroe.com Vietnamese - vi.aaroe.com Coming soon: Arabic, Hebrew, Farsi
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