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In Place: Beverly Hills
Last year, Forbes ranked 90210 the fourteenth wealthiest zip code in the country. But when it comes to fame, the Beverly Hills zip code is a solid number one. Ever since 1990, when Beverly Hills 90210 premiered, the number has been synonymous with the city and its world-famous Rodeo Drive as the epitome of beauty, wealth, luxury and star power. Despite its longtime reputation as the zip code of the über rich and famous, the area didn’t catch on as a residential site until years after other early LA cities did. It was still ranch and farmland in 1906, when the latest crop of well drillers threw in the towel and reorganized as the Rodeo Land and Water Company. They renamed the tract Beverly Hills after Beverly Farms in Massachusetts, a favorite vacation spot of future President Taft. They never dreamed they were about to strike riches greater than oil, the kind bubbling up from the emerging movie studios nearby. Influenced by Frederick Law Olmstead (Central Park), the landscape designer laid out the city with wide, curving streets that hugged the hills. The first six, Rodeo, Canon, Crescent, Carmelita, Elevado and Lomitas, were built in 1907. In 1912, when the Beverly Hills Hotel arose at the site of the Gathering of the Waters, the Hollywood floodgates opened. Drawn by the upscale hotel lifestyle, the world’s first superstars, Mary Pickford and Douglas Fairbanks, transformed a local hunting lodge into the Pickfair mansion. Silver screen royalty from Gloria Swanson and Charlie Chaplin to John Barrymore and Rudolph Valentino soon followed suit, and the future of Beverly Hills was sealed. John Aaroe Group is headquartered in Beverly Hills and represents a wide range of clients here. In the past three weeks alone, our 90210 property sales ranged from a midcentury ranch on a rare 20,000 square foot lot and a Mediterranean villa with stunning city and ocean views to a 1923 French Country estate by Elmer Grey, complete with mobster Bugsy Siegel’s original bar. Aaroe Estates Director Mary Brill sold a noted 1923 French country estate at 927 North Rexford Drive to a local buyer. Designed by architect Elmer Grey and later updated by Ted Grenzbach, its guest house includes gangster Bugsy Siegel's original bar. Kaaren Kurtzman, Director of Aaroe Estates, sold this home on a rare 20,000+ square foot lot at 1002 Woodland Drive in prime Beverly Hills. The buyer of the property was a Canadian developer. Aaron Kirman, President of Aaroe Estates, teamed with Estates Director Neyshia Go on the sale of a Mediterranean villa with stunning city and ocean views. A local LA buyer purchased the home at 1250 La Collina Drive.
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